Welcome to Ad Advance

We
Offer

We
Are

The Best Amazon PPC Technology

(and it’s not even close)

+

The Most Dedicated Support

(success is more fun to celebrate as a team)

+

The Most Innovative Strategy

(founded by sellers, refined by data scientists)

The
World’s Most
Advanced
Amazon Advertising
Agency

Our Approach

Leverage cutting-edge technology, but don’t over-automate

With a fully integrated targeting system, machine-learning algorithms, and efficient exception control, our campaigns consistently outperform the competition. Often in significant ways.

  • Industry-leading bidding & placement algorithms
  • Machine learning conversion rate prediction
  • Advanced targeting funnels
  • Complete integration across campaigns

One aspect that sets us apart: We never automate things better left to people; we only leverage software when it benefits the seller.

We will always be active, hands-on managers in your campaigns, regardless of how awesome our software is.

Funnel & Integration Diagram: Complete integration across campaigns and ad types

Integrate everything to make the best data-driven decisions

Data doesn’t lie. It also tells stories. It’s our job to trust and listen.

Data is more honest and tells better stories when we link campaigns and integrate data across campaign types. When product targets perform well in Sponsored Products, we test them in Sponsored Display. When keywords convert well in Sponsored Products, we test them in Sponsored Brands. We create campaign series and aggregate data across them to make better decisions.

Become a member of your team

We need two things for this to work:

Performance

Performance improves when we work together. Learning your products, setting objectives, and formulating strategy is more effective when done together.

Trust

Trust is earned through a combination of communication, empathy, and performance. We treat your ad spend as if it were our own, and are fully transparent in all we do.

Plus, success is more fun to celebrate together.

Utilize every strategy, feature, and tool at our disposal to get results

We leverage every feature to its full potential when managing campaigns. Both agile and dynamic, we adopt features fast and tailor them based to varying strategies. We offer:

  • Defense, cross promotion, conquesting, ranking, and high/low funnel campaign strategies (among others we keep to ourselves)
  • Video ads
  • In-depth performance reporting and interactive dashboards
  • DSP: Remarketing, Repurchase, Conquesting, Video
  • Access to new Amazon Advertising betas

Case Studies

Ranking Machine

This Beauty & Personal Care seller spent $20k on ads in their first two weeks, with minimal organic sales to show for it. They hired Ad Advance to orchestrate the PPC side of their product launch.

By allocating spend to the right targeting mix and placements, conversion rate and sales velocity skyrocketed. Ad sales increased to over $30k per day while their 60% ACoS fell to 30%. The client was happy to see improved returns, but reducing ACoS was not the goal. It was the byproduct of a successful ranking strategy. The biggest win was product rank improving to top 10 in their category and organic sales catapulting from $0 to between $20k and $40k per day.

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Advanced Integrations

A seller in the Patio, Lawn, & Garden category had several top-100 products, but sales were stagnant. Ad Advance took monthly ad sales from $150k to $300k. This year, campaigns net over $600k/mo at 17% ACoS. The secret? Funnels and campaign integration.

Ad Advance moves every strong keyword and product target through a network of funnels. The top of the funnel drives awareness and discovery; the bottom of the funnel offers more control over exposure and returns. Data is also integrated across Sponsored Products, Brands, and Display campaigns. With this approach, success in any one campaign type leads to success in the others. Basically, we find what works, put it to work in every placement, then find more.

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