Prime Day 2025 is stretching into four days, opening up huge opportunities — and new complexities — for brands on Amazon. In this special guest-hosted episode, Tony Miller (Director of Programmatic Strategy) and Isaac Shelton (Sr. Account Manager) lay out a tactical, how to use Amazon Marketing Cloud for Prime Day success.
🔑 Key Takeaways:
- Learn from past Prime Day data: 3x impressions, 2.6x sales
- Why AMC outperforms traditional reporting
- The 3-stage approach: Lead-In, Deal Days, and Lead-Out
- How to build and layer audiences for precision targeting
- Use AMC to guide spend pacing, retargeting, and repeat purchase strategies
If you’re not using AMC this Prime Day, you’re leaving valuable performance on the table.
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