Amazon Prime Day 2025 is now a 4-day event, and advertisers must adapt. In this episode, Joe Shelerud and Maarja Hewitt discuss how the extended Prime Day will reshape Amazon advertising strategies. Drawing on performance data from previous years, they explore how to pace budgets, maximize Sponsored Ads, and convert shoppers throughout the full event. Learn how to use Amazon Marketing Cloud for Prime Day insights, how deals influence conversions, and why Day 1 will likely see the most action.
🔑 Key Takeaways:
- Amazon Prime Day 2025 ad performance expectations
- Budget pacing strategies for 4-day Prime Day
- Deal vs. no-deal conversion trends
- Optimizing Amazon Sponsored Ads and AMC insights
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