Digital Advertising Predictions for 2024

Gain insights that will help you maximize profits and scale your Amazon business.

Join Matt and Joe in this insightful episode as they dissect the top trends, providing marketers and advertisers with a concise overview of the pivotal shifts defining digital advertising in 2024.

Hey Highlights:

Retail Media Growth:

  • Prediction of a surge in the importance of retail media within the advertising space.
  • Examples of major players like Amazon, Walmart, and Target utilizing first-party data for precision advertising.

Streaming’s Growth in 2024:

  • Anticipation of significant growth in streaming and its consequential impact on the advertising landscape.
  • Insights into the engagement potential of streaming compared to traditional linear TV.

AI Integration in Ad Exchanges:

  • Speculation on the integration of advanced language models like ChatGPT in third-party data providers to ad exchanges.
  • Discussion on the potential transformative impact on audience targeting and campaign personalization.

Listen to the full episode to stay ahead of the curve in this ever-changing landscape.