Introduction to Amazon Marketing Cloud

Gain insights that will help you maximize profits and scale your Amazon business.

In today’s episode, Matt and Joe spent some time covering the basics of Amazon Marketing Cloud (AMC), what the interface looks like, how it works, and use cases that can help brands optimize their advertising strategy.

AMC is a great reporting tool that provides meaningful analytics, tying together a complete picture of the buyer’s journey and touchpoints. Having access to these data sets will truly help advertisers and brands refine their audience targets and overall ad strategy.