This Beauty & Personal Care seller spent $20k on ads in their first two weeks, with minimal organic sales to show for it. They hired Ad Advance to orchestrate the PPC side of their product launch.
By allocating spend to the right targeting mix and placements, both conversion rate and sales velocity – key ranking factors – went through the roof. Ad sales increased to over $30k per day while their 60% ACoS fell to 30%. The client was happy to see improved returns, but reducing ACoS was not the goal. It was the byproduct of a successful ranking strategy. The biggest win was product rank improving to top 10 in their category and organic sales catapulting from $0 to between $20k and $40k per day.