What is Brand bidding in Amazon PPC? Bidding on branded keywords (your own or your competitor’s) in Amazon Sponsored ads is called brand bidding. It’s common to see this when searching for a brand in Amazon and you see ads from competitors trying to steal some of their customers. However, one of the most common…
Selling on Amazon is getting more competitive with every passing day. Although it is natural to see a bump and slump in every business, you need to be more proactive in monitoring and diagnosing any decline in sales before it costs you a fortune. Sales are a product of three overarching factors: Traffic, Conversion Rate,…
An Advertising Manager is responsible for managing your advertising campaigns and maximizing your campaign performance to achieve your business targets. With the ever-increasing complexity and competition on the Amazon Advertising Platform, it is tough to keep up with the DIY campaigns as a seller. Outsourcing PPC management to someone who is an expert on the…
Using Amazon Product Targeting Ads to Expand Market Share With the increased competition for sellers on Amazon, it can be tough to get all of your targeted customers to navigate directly to your listing. Even if you have the top spot for both paid search and the highest organic listing, a certain percentage of your…
Ranking well in Amazon’s search engine algorithm is incredibly important for sellers and having a good product listing is the first step towards achieving success on the platform. Product listing optimization is done partly for our customers and partly for the algorithm, in a way where it works positively towards boosting your Amazon SEO and…
Things To Consider While Outsourcing Amazon PPC Management As an Amazon seller, there are so many competing priorities to take care of that eat up all your time: working with suppliers, managing inventory levels, responding to customer messages, updating listings, reviewing the competition, and keeping track of financials and new product development (just to name…
Is Your ACoS Too High? Your Amazon Advertising Strategy May Not Be At Fault! As Amazon Advertising continues to get more competitive, drawing out a good PPC strategy and achieving profitable ACoS has become more challenging. More people advertising on the platform means that those high performing keywords are getting bid up leading to lower…
What Are Amazon Negative Keywords? Negative Keywords are the words or phrases for which you do not want your Amazon sponsored ads to appear on the search results page. Adding keywords in the Negative targeting list is a way to tell Amazon to stop displaying your ads when a buyer searches with those search terms.…
We have had a detailed study on what Amazon Negative keywords are, what are their benefits, and how to add them in your campaigns in our previous posts. In this third part, we will move to a more advanced concept, which is worth highlighting since it is a best practice. If you don’t segregate broad/phrase…
Negative Keywords for Positive Amazon PPC Outcomes Most sellers understand the importance of identifying relevant keywords, but many fail to identify irrelevant keywords, which is nearly as important for achieving positive advertising outcomes. We have compiled a three-part series on Negative keywords for Amazon PPC to provide you a complete guide on the following topics:…
