It’s more important than ever on Amazon to create a unique brand experience in order to connect with your ideal customers. But, that doesn’t mean your strategy needs to be perfect, to be able to land with your audience. It’s all about getting started with the assets you have – from there you can test out different features and creatives, and then do it again.
In this episode, Joe and Amazon advertising industry leader Destaney Wishon speak about the many creative opportunities within Seller Central, and the newest, shiniest features of Amazon DSP that allow you to put your best branding foot forward.
Between SB Video ads, store spotlight ads, brand defense strategies and best practices to secure the best organic ranking, we’ll share tips on how to stand out from the crowd and make a lasting impact with your Amazon advertising.
Connect with Destaney:
Destaney Wishon Intro [00:47]
Why Establish a Brand on Amazon? [01:40]
Sponsored Brands Video [02:50]
Sponsored Brands Store Spotlight [09:16]
Custom Image – Headline Search Ads [11:46]
Brand Defense [13:21]
Conversion Rate & Ranking [20:20]
Amazon DSP Opportunities [23:12]