How To Choose The Right Ad Agency In A Crowded Market

Key Take-Aways: 

  • Understanding the needs of your business is important to help determine which outsourcing type is best for you. 

  • Results expectation is dependent on the current status of your campaigns along with your overall goals. 

  • Beware of agencies who overpromise without understanding your goals or how your campaigns are currently built out. 

  • Understanding who will be managing your account and what the overall team structure looks like is also fundamental. 

  • A combination of great tech, hands-on management, and solid reporting is key to having successful campaign management. 

  • Ask specific advertising questions to test their level of expertise.  

  • Understand pricing models, terms, and incentives. 



Outsourcing any part of your business can be an intimidating step, especially if you don’t know the key pieces to look for when searching for support. When looking to choose an agency to partner with for advertising management, there are several important factors to consider when choosing one that’s right for you (or not choosing one!). In this episode, both Matt Wiklund and Joe Shelerud give you the information you need to confidently delegate your advertising so you can get back to the pieces of your business only you can do. 

Outsourcing Options: 

  1. Consultant: This is ideal if you’re well versed with Amazon advertising and already have a solid system in place but would love to get an outside perspective. 

  1. Freelancer: Ideal if you’ve already had a system built out and not enough time to manage it daily. Also works well for newer sellers running ads for product launches. 

  1. Agency: Usually offers full-service ad management with detailed processes, structure and reporting necessary for sellers who would like to take things to the next level. 

Whenever you’re having a conversation around PPC management, we strongly recommend looking for full transparency. Ask yourself questions like how forthcoming did they see him? How honest are they? What are they promising? Is their process straightforward? What is their pricing structure and incentives? Answers to these questions will help determine which outsourcing type or agency is good for you. Transparency and outlining clear expectations from the start is the backbone of a long-term working relationship.   


Episode Highlights: 

Common questions to ask when looking for Amazon PPC support     [01:13

How to manage results expectations             [08:12

Understanding account management            [13:07

Understanding their management process    [16:30

General pricing structure         [22:19