The key goal of brand building is to introduce shoppers who could potentially be interested in your brand to learn more about your brand and products. Over time, as you continue to work on brand building strategies, you will see your branded search increase. This is a true indicator that these higher funnel strategies work and can result in loyal customers with repeated purchases over time.
In today’s episode, both Joe and Matt talked about the importance of brand building and what sellers should be focusing on when building their brand. They also dived deep into these upper funnel strategies, how to implement them and what metrics to monitor when measuring their success.