Case 3: Sustained Sales Growth
We started optimizing campaigns for this account in November 2017. Prior to starting, average sales were averaging $6k/month. Within the first 6 weeks, we were able to take sales to $20k while maintaining a healthy 12% ACoS. More impressive is we maintained that growth, with minimal new product introductions, through July 2018. By July, we generated $70k/month in ad sales at a 15% ACoS — a 1000% increase from 6 months prior.
Where this case gets interesting is the seller paused our contract in late July through early October 2018 to take optimization in house. The market changed, they were unable to adapt, and sales plummeted as ACoS climbed. The seller rehired Ad Advance in early October and within weeks, we reduced ACoS from 80% to 20% while over doubline sales. We continued our growth trend and ACoS improvement into November and December.