In this final episode of our Prosper series, Joe is joined by Sreenath Reddy from Intentwise to discuss the key benefits and use cases of Amazon Marketing Cloud (AMC).
AMC allows advertisers to gain extremely granular, event-level, and shopper-level data that can be used to better understand customer interactions with ads on a deeper level.
Some of the key items discussed in today’s episode include:
- How AMC can help overcome limitations of last-touch attribution
- The benefits of using AMC to better understand customer interactions to various ad strategies.
- AMC reporting
And much more!
Connect with Sreenath: https://www.linkedin.com/in/sreenathkreddy/