Ranking Machine

This Beauty & Personal Care seller spent $20k on ads in their first two weeks, with minimal organic sales to show for it. They hired Ad Advance to orchestrate the PPC side of their product launch.

By allocating spend to the right targeting mix and placements, both conversion rate and sales velocity – key ranking factors – went through the roof. Ad sales increased to over $30k per day while their 60% ACoS fell to 30%. The client was happy to see improved returns, but reducing ACoS was not the goal. It was the byproduct of a successful ranking strategy. The biggest win was product rank improving to top 10 in their category and organic sales catapulting from $0 to between $20k and $40k per day.

 

Advanced Integrations

A seller in the Patio, Lawn, & Garden category had several top-100 products, but sales were stagnant, so they hired Ad Advance. Ad sales climbed from $150k/mo to $300k/mo in the first year. This year, campaigns net over $600k/mo at 17% ACoS. Systematic campaign integration made these results possible.

Ad Advance moves every strong keyword and product target through a network of funnels. The top of the funnel drives awareness and discovery; the bottom of the funnel offers more control over exposure and returns. This funnel creates a continuous feed of new targets and more control over performance.

Ad Advance also integrates Sponsored Products, Brands, and Display campaigns. When a product target performs well in Sponsored Products, it moves into a Display campaign. Similarly, the strongest converting targets are shared between Sponsored Products and Brands. With this approach, success in any one campaign type leads to success in the others.

Basically, we find what works, put it to work in every placement, then find more.

Take Back Your Listings

Tired of your competition’s ads on your listings? Then kick them off! With our cross-promotion tactics, we take back your listings and expose shoppers to more of your catalog – all while delivering amazing results.

In the case of this seller in Health & Household, we used advanced analytics to group and target the seller’s own ASIN. The result? Our main ASIN Defense campaign is on track for $1MM ad sales at 11% ACoS this year. With campaigns delivering 6x more sales YOY, this seller now has 7 of their products ranking in the top 10 of their category.