Amazon Ads

Our hybrid agency model combines the advantages of hands-on management with the efficiency and capabilities of our proprietary software.

Our Pulse continuous bidding system harnesses hourly data from Amazon Marketing Stream to help place your ad when it will most likely lead to a sale. When it comes to reviewing metrics, advertisers are typically looking back seven or 30 days and adjusting accordingly. Most of your competition isn’t looking at day of week numbers, let alone hourly metrics. But we are. This inefficiency by the competition creates an opportunity for us. Using our propriety Ad Advance Pulse system, we can now make sure your ads are getting shown when people are most likely to purchase.

For any product or group of products, we like to have a primary campaign series that consists of an Auto Campaign that then feeds into a manual campaign.

Our Cascade system harvests keywords and products that convert in the Auto, send them down to the Manual where we can more precisely target with more control. Those converting keywords and product targets are then set as Negatives in the Auto campaign, so it continually works as a discovery tool.

Human interaction and strategy aside, Cascade is one of the key elements of continuous sales expansion for our clients.

The day-to-day grind of Amazon Sponsored Ads optimization is a lot to ask of a seller or brand focused on the bigger picture. But this is where you find efficiency and room for scale. Our Ion system proactively fine-tunes bid and placement adjustments based on human-set parameters.

Ion adapts and adjusts to changes in the market, while always taking historical data and trends into account. Think of it as a “virtual assistant” to each of our Account Managers – making adjustments at Scale.

Ad Advance’s interactive client dashboard is our hub for all of our advanced reporting. Within our client dashboard you will have access to multiple navigation points that will measure the impact of your advertising on a big picture and granular level.

See the impact of your ads at each level of the funnel, and so much more.