The Ad Project Podcast

Joe and Matt, Amazon PPC experts and founders of Ad Advance, developed The Ad Project podcast to talk about the complex nature of Amazon advertising and share strategies and secrets to develop campaigns that deliver results. Tune in for expert insights that will help you maximize profits and scale your Amazon business. Whether you’re a seasoned seller, CMO, or just getting started, this one’s for you.

Ranking is a critical component to being successful on Amazon since products ranked higher in search results typically get the most sales. It’s in Amazon's best interest to show products in top placements that will likely convert.

In this episode, both Matt Wiklund and Joe Shelerud give you the information you need to confidently delegate your advertising so you can get back to the pieces of your business only you can do.

Joe and Brian Johnson took a step back to discuss the importance of optimizing your listings and all the areas a seller should focus on to help improve their conversion rate by creating a unique position of value with their products.