The Ad Project Podcast

Joe and Matt, Amazon PPC experts and founders of Ad Advance, developed The Ad Project podcast to talk about the complex nature of Amazon advertising and share strategies and secrets to develop campaigns that deliver results. Tune in for expert insights that will help you maximize profits and scale your Amazon business. Whether you’re a seasoned seller, CMO, or just getting started, this one’s for you.

The last couple of weeks has been busy with Amazon advertising new features releases. We understand that it can be pretty difficult for sellers and advertisers to stay on top of all the new features, which is why we’ve decided to review the majority of the new features released in today’s episode. For each feature, Matt and Joe discussed the feature itself and how these can tie into your current advertising strategy.

Utilizing retargeting ads to target shoppers browsing around your product listings can help recover missed opportunities. In today’s episode, Matt and I will share ways you can get started with retargeting ads and how you can implement this in your current strategy.

The key goal of brand building is to introduce shoppers who could potentially be interested in your brand to learn more about your brand and products.