The Ad Project Podcast

Joe and Matt, Amazon PPC experts and founders of Ad Advance, developed The Ad Project podcast to talk about the complex nature of Amazon advertising and share strategies and secrets to develop campaigns that deliver results. Tune in for expert insights that will help you maximize profits and scale your Amazon business. Whether you’re a seasoned seller, CMO, or just getting started, this one’s for you.

This episode is the second to come in our mini-series lining out Amazon advertising fundamentals. Now that you've got your ad types and targeting types dialed in, how do you tie that to overall strategy? In this episode we'll focus on our key campaign strategies including funnel strategy, primary campaigns, ranking campaigns, brand defense, ASIN defense, and a couple of backups to earn extra brand visibility. The next episode in this series will walk through how to structure your campaigns to implement all of the strategies we touched on today. Stay tuned!

This week on The Ad Project podcast, we're joined by George Barnett Reid to talk through the key areas where you should be focusing your time to get your brand and products noticed above your competition on Amazon. In this episode George shares a ton of great advice for sellers heading into Q4! We talks through the importance of brand building on Amazon, operations, the role of strong product images, and more.

Back to the basics. In this mini series, Matt and Joe will be covering the fundamental pieces you should to check and double check to make sure you're in good shape with your Amazon advertising heading into Q4 - Ad types, application, and optimization and strategies.