You do NOT need to sell on Amazon.com to harness the power of their demand-side platform (DSP).
It’s the best kept secret in digital advertising. Your industry is competitive – here’s your secret weapon.
300MM
customers shop in Amazon stores worldwide
96%
of all U.S. adults ages 25-54 every month are reached by Amazon Advertising
155MM+
average monthly audience across Amazon ad-supported Streaming TV
If you’re among the advertisers scrambling to find a new platform after the fall of MediaMath, look no further than Amazon’s DSP.
Amazon is the 3rd largest digital ad platform. It’s growing at a faster rate than Google and Meta.
First Party Data
The audience targeting capabilities of Amazon are unmatched and near limitless. And it all comes down to the data source.
Because shoppers come to Amazon to make a purchase, the data collected is highly relevant and closely connected to their consumer shopping habits.
These consumer shopping habits lead to the formation of thousands of pre-built audiences associated to specific interests, lifestyle attributes, demographics, and more.
These consumer shopping habits lead to the formation of thousands of pre-built audiences associated to specific interests, lifestyle attributes, demographics, and more.
Supply Sources
EXCLUSIVE: Amazon Owned & Operated (IMDB, Twitch, Kindle, Zappos, Prime Video, FireTV, Thursday Night Football)
Amazon Publisher Services
Third-Party Exchanges
Reporting
Amazon Marketing Cloud allows us to tie together traditionally walled datasets like Amazon DSP and external channels.
How To Get Started
Convinced Amazon DSP ads might be worth a try?
Since we’re fully integrated with Amazon’s platform, we can get you set up quickly.