Reach Audiences Seeking Travel With Amazon's Display Platform
You do NOT need to sell on Amazon.com to harness the power of their display advertising platform
It’s the best kept secret in digital advertising. The tourism industry is competitive – here’s your secret weapon.
81%
of Amazon.com shoppers who intend to travel in the next 12 months shop on Amazon weekly
135+
unduplicated US potential monthly reach of Amazon Streaming TV ads and Twitch
9 IN 10
Amazon “Stravelers” (Streaming TV Travelers) recall seeing or hearing an ad
If your marketing mix includes Google and Meta Advertising but not Amazon Advertising, you could be missing out on opportunities.
Amazon is the 3rd largest digital ad platform. It’s growing at a faster rate than Google and Meta.
First Party Data
The audience targeting capabilities of Amazon are unmatched and near limitless. And it all comes down to the data source.
Because shoppers come to Amazon to make a purchase, the data collected is highly relevant and closely connected to their consumer shopping habits.
These consumer shopping habits lead to the formation of thousands of pre-built audiences associated to specific interests, lifestyle attributes, demographics, and more.
These consumer shopping habits lead to the formation of thousands of pre-built audiences associated to specific interests, lifestyle attributes, demographics, and more.
Supply Sources
EXCLUSIVE: Amazon Owned & Operated (IMDB, Twitch, Kindle, Zappos, Prime Video, FireTV, Thursday Night Football)
Amazon Publisher Services
Third-Party Exchanges
Amazon Publisher Services
Third-Party Exchanges
Reporting
Amazon Marketing Cloud allows us to tie together traditionally walled datasets like Amazon DSP and external channels.
Amazon DSP & The Tourism Industry
As a non-endemic organization, meaning you don’t sell on Amazon, Amazon’s DSP could offer you a large competitive advantage. Because shoppers come to Amazon to make a purchase, the data collected is highly relevant and closely connected to their consumer shopping habits. The audience targeting capabilities of Amazon are unmatched and near limitless.
If you didn’t know you could harness Amazon’s first-party insights until now, your competition probably doesn’t either!
Here’s a look at a few examples of audiences that may apply to your destination or service, along with how and where they can be reached:
How To Get Started
Convinced Amazon DSP ads might be worth a try? Unlike many agencies, Ad Advance has no minimum spend requirements for DSP advertising. We’ll help you get started at a budget that makes sense for you and scale from there.