Stand-Out & Scale on America’s Largest Omni-Channel Retailer

Stand-out & scale on America’s largest omni-channel retailer with Walmart Connect

Talk to an Expert

Cut through the growing competition, maximize your efficiency, and achieve scalable growth on Walmart Marketplace.

Integrated in Walmart Marketplace’s closed-loop system, we’ve built proprietary software to build-out, manage, and optimize your campaigns based on specific objectives.
We aren’t just a software company. You’ll have a dedicated Walmart Marketplace and Walmart Connect expert who knows not only the ins and outs of the advertising platform, but your brand, too.
Data and diving deeper is in our DNA at Ad Advance. We’ll make sense of volumes of data across your advertising platforms to better inform your advertising strategy.

Our Proprietary Software

Our proprietary software is built in-house and exclusively for our Walmart Marketplace clients. This allows for quick pivots and updates that mean you can take advantage of new features before your competition.
  • LifeStyle

    Lifestyle audiences are based on shopper’s ongoing online behavior.

  • In-Market

    In-market audiences are built based on someone’s shopping behavior on Amazon – specifically related to the category page they visit.

  • Competitor Purchase

    Competitor purchasing audiences are built based on people who previously purchased a competitor ASIN.

  • Competitor Retargeting

    Competitor retargeting audiences are built based on people who visited a competitor ASIN but didn’t convert.

  • Cross Retargeting

    Cross retargeting audiences target people that viewed one of seller’s other ASIN but didn’t convert (e.g. audience viewed $120 watch, now retarget with similar $80 watch).

  • Pixel Retargeting

    Pixel retargeting audiences are built based on people who visited an external website containing a tracking pixel.

  • Asin Retargeting

    ASIN retargeting audiences are built based on people who visit your product detail page and don’t convert.

  • Cross Purchase

    Cross purchase audiences target people that previously purchased seller’s complementary ASIN (e.g. audience purchased a pencil, now target with pencil sharpener).

  • Asin Repurchase

    Repurchase audiences target people that previously purchased the seller’s own ASIN.

Funnel System

Our Cascade system harvests keywords and products that convert in the Auto, send them down to the Manual where we can more precisely target with more control. Those converting keywords and product targets are then set as Negatives in the Auto campaign, so it continually works as a discovery tool.

Bid Optimization System

The day-to-day grind of Walmart Sponsored Search optimization is a lot to ask of a seller or brand focused on the bigger picture. But this is where you find efficiency and room for scale. Our Ion system proactively fine-tunes bid and placement adjustments based on human-set parameters.

Reporting System

Ad Advance’s interactive client dashboard is our hub for all of our advanced reporting.

Within our client dashboard you will have access to multiple navigation points that will measure the impact of your Walmart Connect advertising on a big picture and granular level.

Ad Advance Is Proud To Be Part Of The Walmart Connect Partner Network

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