Advanced Analytics with AMC Reports

Free, actionable insights that help you better understand your ads and your customers.

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Unlock the data every Amazon advertiser needs with AMC Reports.

Amazon Marketing Cloud has only been accessible through Amazon DSP or through a partner – until now. Gain access to this treasure trove of deeper data through Streamline Insights.

The AMC Reports

Lifetime Value

Understand the Full Revenue Potential of Your Customers

Discover the true value of your customer relationships with our LTV Report. By measuring revenue attributed to advertising over a customer's lifetime, this report helps brands with high repeat purchase rates optimize their ad strategies. Transition from ROAS to CPA, identify high-value customers for precise segmentation, and build effective lookalike audiences. With a 12-month look-back period, this report ensures your advertising efforts are driving long-term profitability.

New-to-Brand Lifetime Value

Focus on the Future of Customer Value

By blending acquisition metrics with lifetime value, this report identifies gateway products that maximize long-term revenue. Brands can prioritize products with high retention rates and long-term profitability, even with higher upfront costs. Perfect for consumable products or repeat-purchase categories, this forward-looking report helps you stay ahead in a competitive market.

New-to-Brand Metrics

Drive Growth with New Customer Insights

Optimize your customer acquisition strategy with our New-to-Brand Metrics Report. This detailed breakdown highlights new-to-brand orders, sales, and efficiency by ad type. Uncover ad types that yield the highest new-to-brand percentages and create a pathway for sustained growth. Easily export data for further analysis and make informed decisions to boost your long-term customer base.

Cross Channel Overlap

Maximize Performance with Multichannel Insights

Prove the power of cross-channel advertising with the Cross-Channel Overlap Report. This report showcases the synergy between DSP and Sponsored Ads, revealing dramatic lifts in conversion rates, sales per customer, and new-to-brand purchase rates when both channels are used. With insights like 11x higher conversion rates for multichannel-exposed customers, this report ensures your campaigns work smarter, not harder.

Purchase Timeline

Engage customers at the right moment

Understanding when customers buy is just as important as knowing what they buy. The Purchase Timeline Report reveals the average time between a shopper’s first ad exposure and their new-to-brand purchase, as well as the typical time between repeat purchases. By analyzing purchase cycles at the ASIN level, sellers can fine-tune their ad strategies—whether that means adjusting retargeting windows, optimizing replenishment campaigns, or setting more effective bid strategies.

Geolocation

Target Smarter, Perform Better

Pinpoint your advertising success with the Geolocation Report. By leveraging geographic data, this report helps you refine DSP campaigns for maximum impact. Heatmaps and detailed metrics highlight high-performing locations and eliminate waste by excluding underperforming areas. Whether you’re targeting specific cities or entire regions, this report delivers precision targeting to boost your campaign ROI.

Why these Reports are Valuable

They identify high-value customers for precise segmentation.
They determine gateway products that maximize long-term revenue.
The uncover strategies that yield the highest NTB percentages, creating a pathway for sustained growth.
They help justify and suggest budget allocation across your ad types.
They highlight high-performing strategies and indicate where to eliminate wasted spend.

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FAQs

Streamline Insights offers in-depth reports only accessible through AMC, usable audiences created by AMC, Amazon DSP overlap report analysis, hourly metrics courtesy Amazon Marketing Stream, and an in-depth review of campaign performance.

We initially built this insight dashboard internally to review performance for clients. Since the hard work was already done building it internally, we figured that it may be helpful for other sellers or vendors so we opened it up for everyone.

Some people who sign up for Streamline Insights end up becoming clients after seeing the opportunity available while others gain some additional insight to enhance their current strategy.

Yes, you can easily remove access. To remove access, login to Amazon with your primary user account. Then go to Account > Other Programs > Login with Amazon and then click Remove for the Ad Advance app.

Streamline Insights uses the Amazon Advertising API to pull advertising data to generate your dashboard.

Unless you’ve granted full administrative access or share access with your primary account, other users will not be able to see that you’ve signed up for the insights. The API connection will be shown within your Login with Amazon settings for the primary account but will not be shown for other users or in the advertising console.

No, we will never share or sell your data.