Audience Builder

Maximize performance & improve efficiency with AMC Audiences layered in your ad campaigns.

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The Audience Builder powered by AMC provides advertisers with a tangible, high-value tool to build, track, and refine audiences throughout their buying journey.

The Audiences

New-to-Brand Audience
Customers who have interacted with your brand for the first time.
Lookalike Audiences
Audiences similar to high-value customers, defined by actions like multiple purchases or active subscriptions.
Impression-Based Audiences
Shoppers who have seen ads but not engaged further, suitable for upper-funnel targeting.
View-Based Retargeting
Customers who viewed products but haven’t purchased yet.
Cart Abandonment
Customers who added products to the cart but didn’t complete the purchase.
Hybrid Audiences
Shoppers who have either viewed or added to the cart but haven’t purchased.
Purchase Audiences
Previous customers, segmented further into one-time purchasers or LTV-focused groups.

How it Works

  • Build AMC Audiences
  • Add Audiences to Sponsored Ad or Amazon DSP campaigns
  • See results: Improved performance & cost efficiency
Layering in AMC Audiences to your campaigns effectively unlocks a new type of targeting. It adds an additional level beyond the standard keyword or product targeting capabilities, allowing you to reach higher-intent shoppers.

Why boost your campaigns with AMC Audiences?

Enhanced Campaign Performance

Campaigns leveraging AMC audiences showed a 25%–35% higher conversion rate compared to traditional ones. With better placements, conversion rates could improve by over 50%.

Cost Efficiency

AMC campaigns achieve better results at lower costs, leading to significantly higher ROAS (Return on Ad Spend), averaging 100%–170% improvements.

Ready to get started? It only takes a few minutes.

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FAQs

Streamline Insights offers in-depth reports only accessible through AMC, usable audiences created by AMC, Amazon DSP overlap report analysis, hourly metrics courtesy Amazon Marketing Stream, and an in-depth review of campaign performance.

We initially built this insight dashboard internally to review performance for clients. Since the hard work was already done building it internally, we figured that it may be helpful for other sellers or vendors so we opened it up for everyone.

Some people who sign up for Streamline Insights end up becoming clients after seeing the opportunity available while others gain some additional insight to enhance their current strategy.

Yes, you can easily remove access. To remove access, login to Amazon with your primary user account. Then go to Account > Other Programs > Login with Amazon and then click Remove for the Ad Advance app.

Streamline Insights uses the Amazon Advertising API to pull advertising data to generate your dashboard.

Unless you’ve granted full administrative access or share access with your primary account, other users will not be able to see that you’ve signed up for the insights. The API connection will be shown within your Login with Amazon settings for the primary account but will not be shown for other users or in the advertising console.

No, we will never share or sell your data.