September 12, 2023

Ad Advance Wins 2023 Amazon Ads Partner Award

Ad Advance is a 2023 Amazon Ads Partner Award Winner. Announced at the Awards Gala in New York ahead of Amazon Ads unBoxed, Ad Advance took home the trophy in the Performance category for the Americas. Thanks to client Tru Niagen® for their continued partnership and help with the submission of this winning case study.

Judges from Kantar, the Interactive Advertising Bureau (IAB), and Amazon Ads evaluated campaigns from applicants across 26 countries before naming 30 global finalists. During the gala on October 23, Amazon Ads announced the 10 winning campaigns—including Ad Advance for the Performance category.

The Performance category recognizes partners that drove substantial business growth for their clients’ brands and engaged shoppers by using Amazon Ads products across the customer journey.

“Ad Advance deployed a full-funnel approach to help Tru Niagen® draw potential new customers by spotlighting key products and employing a tentpole strategy to improve their visibility during promotional events like the Homepage Takeover. Throughout the campaign, they relied on Amazon Marketing Cloud insights to learn more about the customer journey and optimize each touchpoint. As a result, Tru Niagen®’s total sales increased by 40%, and new-to-brand orders jumped by 93%. For their data-driven success, Ad Advance wins the 2023 Americas Performance Award.” – Amazon Ads