The Top 5 AMC Reports for Consumable Brands

Unlocking Growth with Amazon Marketing Cloud Reports

Amazon Marketing Cloud (AMC) is a game-changer for advertisers, offering deep insights that go beyond standard reporting. For consumable brands—such as supplements—where repeat purchases and customer retention are key, AMC Reports can offer actionable insights that drive sustainable growth.

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Here’s a breakdown of the top five AMC Reports that can help consumable brands maximize their marketing efforts, optimize budget allocation, and increase long-term profitability.

1. Lifetime Value Report: Maximizing Customer Revenue Over Time

For supplement brands, where customers often make recurring purchases, understanding customer lifetime value (LTV) is crucial. The Lifetime Value Report measures revenue attributed to advertising over a customer’s lifetime, helping brands move beyond traditional return on ad spend (ROAS) metrics.

How It Helps

• Shifts focus from short-term ad performance to long-term profitability.
• Identifies high-value customers for precise segmentation.
• Assists in building lookalike audiences based on high-value customer attributes.
• Provides a 12-month look-back period to refine ad strategies.

With this data, supplement brands can strategically allocate budgets toward campaigns that yield the highest long-term returns rather than just immediate conversions.

2. New-to-Brand Lifetime Value Report: Future-Proofing Customer Acquisition

Since new customers can evolve into repeat buyers, this report blends new customer acquisition data with lifetime value insights. For consumable brands, identifying products that serve as entry points for long-term retention is essential.

How It Helps

• Highlights gateway products with the highest retention rates.
• Evaluates which products justify higher upfront advertising costs.
• Helps fine-tune acquisition strategies to target high-value new customers.

For supplement brands, this means discovering which introductory products (such as a best-selling vitamin or protein powder) lead to repeat purchases and bundling opportunities.

3. New-to-Brand Metrics Report: Optimizing Customer Acquisition

Bringing in new customers is essential for growth, but not all ads contribute equally to acquiring new buyers. The New-to-Brand Metrics Report helps brands measure the efficiency of their acquisition strategies.

How It Helps

• Breaks down new-to-brand (NTB) orders, sales, and efficiencies by ad type.
• Highlights which ad placements yield the highest NTB percentages.
• Provides exportable data for deeper analysis.

For supplement brands, this report ensures marketing efforts prioritize acquisition channels that bring in first-time buyers who are more likely to become loyal customers.

4. Cross-Channel Overlap Report: Proving the Power of Multichannel Advertising

Consumers don’t rely on a single touchpoint before making a purchase. The Cross-Channel Overlap Report helps brands understand the combined impact of Amazon DSP and Sponsored Ads.

How It Helps

• Demonstrates significant conversion lifts when using multiple ad types.
• Provides insights into how DSP and Sponsored Ads complement each other.
• Reveals how cross-channel exposure increases NTB purchase rates.

For supplement brands, leveraging both DSP and Sponsored Ads can be crucial in converting prospective buyers who engage with ads at multiple touchpoints before making a purchase decision.

5. Geolocation Report: Precision Targeting for Maximum Impact

Certain geographic regions perform better for specific product categories. The Geolocation Report allows brands to refine their targeting strategies based on location-based data.

How It Helps

• Provides heatmaps to identify high-performing regions.
• Enables brands to exclude underperforming locations.
• Helps tailor DSP campaigns for regional effectiveness.

For supplement brands, this means allocating more budget to areas where demand is highest, such as fitness-focused cities or regions with strong health-conscious demographics.

Bonus: 6. Purchase Timeline Report: Engage Customers at the Right Moment

Understanding when customers buy is just as important as knowing what they buy. The Purchase Timeline Report reveals the average time between a shopper’s first ad exposure and their new-to-brand purchase, as well as the typical time between repeat purchases.

How It Helps

• Analyzes purchase cycles at the ASIN level to refine ad strategies.
• Helps adjust retargeting windows for better conversion timing.
• Optimizes replenishment campaigns to encourage repeat purchases.
• Assists in setting more effective bid strategies based on customer buying behavior.

For supplement brands, this report can be crucial in ensuring ads are shown at the right moments—whether to capture new customers at peak buying times or to remind repeat buyers to restock their favorite products.

Final Thoughts

AMC Reports offer a data-driven approach to advertising, helping consumable brands like supplement companies make informed decisions that lead to higher profitability. By leveraging these reports, brands can:

• Identify and target high-value customers more effectively.
• Optimize acquisition strategies for long-term customer retention.
• Justify budget allocations with precise performance data.
• Eliminate wasted spend on underperforming ads or regions.
• Improve cross-channel ad performance for greater conversions.

Leverage AMC reports if you want to find your competitive edge needed to thrive in this rapidly changing marketplace.