Amazon DSP can feel like a big leap—but it’s becoming a must-have for growth-oriented brands. In this episode, Maarja Hewitt welcomes Tony Miller, Director of Programmatic Strategy at Ad Advance, to break down what Amazon DSP actually is and how it works. You’ll learn:
🔑 Key Takeaways:
- What makes Amazon DSP different from Sponsored Ads
- Key benefits like audience targeting and creative flexibility
- When a brand is ready to layer on DSP
- Real success stories and recent updates (like AI tools and Disney/Roku inventory)
- How DSP ties in with Amazon Marketing Cloud for better attribution
Whether you’re DSP-curious or ready to scale, this Amazon DSP 101 episode lays the foundation.
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