Pulse – Hourly Data

Uncover the data to make real-time adjustments to your advertising strategies.

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Pulse provides advertising metrics at an hourly grain, courtesy Amazon Marketing Stream.

Consumer purchase behavior and market trends tend to follow consistent, repeatable patterns over the course of the day.
• Traffic and conversion rate trends showcase typical consumer behavior.
• CPC trends showcase market dynamics.
• ROAS trends are mathematically linked to the combination of intraday CVR, AOV and CPC trends.

What can you do with this data?

Continuous Bid Optimization

Adjust bids throughout the day based on when conversions are most likely to happen. This means raising bids during peak times when clicks are more likely to turn into sales and lowering them when traffic isn’t converting as well.

Dayparting

Focus your ads on the times of day that deliver the best results for your budget. By targeting when ROAS or ACoS is at its peak, you’ll get more sales for every dollar spent.

Ad Spend

CTR

CPC

CVR

Ad Sales

Impressions

Clicks

Orders

Streamline Insights allows brands to review hourly trends for custom time frames for 10 metrics.

Ad Spend
CTR
CPC
CVR
Ad Sales
Impressions
Clicks
Orders

Ready to get started? It only takes a few minutes.

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FAQs

Streamline Insights offers in-depth reports only accessible through AMC, usable audiences created by AMC, Amazon DSP overlap report analysis, hourly metrics courtesy Amazon Marketing Stream, and an in-depth review of campaign performance.

We initially built this insight dashboard internally to review performance for clients. Since the hard work was already done building it internally, we figured that it may be helpful for other sellers or vendors so we opened it up for everyone.

Some people who sign up for Streamline Insights end up becoming clients after seeing the opportunity available while others gain some additional insight to enhance their current strategy.

Yes, you can easily remove access. To remove access, login to Amazon with your primary user account. Then go to Account > Other Programs > Login with Amazon and then click Remove for the Ad Advance app.

Streamline Insights uses the Amazon Advertising API to pull advertising data to generate your dashboard.

Unless you’ve granted full administrative access or share access with your primary account, other users will not be able to see that you’ve signed up for the insights. The API connection will be shown within your Login with Amazon settings for the primary account but will not be shown for other users or in the advertising console.

No, we will never share or sell your data.