Amazon Ads

Founded by an Amazon seller, we’ve helped brands succeed on Amazon for over a decade.

Talk to an Amazon Ads Expert

We Combine Intuition and Technology to Help Your Amazon Business Grow

Managing the full suite of Amazon Ads, we understand what moves the needle across your Sponsored Ads campaigns and how to scale harnessing Amazon DSP.

People Focused. Data Driven.

Our hybrid agency model combines the advantages of hands-on management with the efficiency and capabilities of our proprietary software.

Our tech & team are experts in:

  • Sponsored Products
  • Sponsored Brands
  • Sponsored Display
  • Sponsored TV
  • Amazon DSP
  • Amazon Marketing Cloud

Within the First 60 Days, Our Clients See On Average

Increase in Total Ad Sales
Improvement in ROAS/ACoS
Source: Study completed November 2023 from Ad Advance internal Amazon Sponsored Ads data from January 2022 – October 2023

Our Proprietary Technology

CONTINUOUS BIDDING SYSTEM | FUNNEL SYSTEM | BID OPTIMIZATION SYSTEM | REPORTING

PULSE

Continuous Bidding System

Our Pulse continuous bidding system harnesses hourly data from Amazon Marketing Stream to help place your ad when it will most likely lead to a sale. When it comes to reviewing metrics, advertisers are typically looking back seven or 30 days and adjusting accordingly. Most of your competition isn’t looking at day of week numbers, let alone hourly metrics. But we are. This inefficiency by the competition creates an opportunity for us. Using our propriety Ad Advance Pulse system, we can now make sure your ads are getting shown when people are most likely to purchase.

Funnel System

For any product or group of products, we like to have a primary campaign series that consists of an Auto Campaign that then feeds into a manual campaign.

Our Cascade system harvests keywords and products that convert in the Auto, send them down to the Manual where we can more precisely target with more control. Those converting keywords and product targets are then set as Negatives in the Auto campaign, so it continually works as a discovery tool.

Human interaction and strategy aside, Cascade is one of the key elements of continuous sales expansion for our clients.

Bid Optimization System

The day-to-day grind of Amazon Sponsored Ads optimization is a lot to ask of a seller or brand focused on the bigger picture. But this is where you find efficiency and room for scale. Our Ion system proactively fine-tunes bid and placement adjustments based on human-set parameters.

Ion adapts and adjusts to changes in the market, while always taking historical data and trends into account. Think of it as a “virtual assistant” to each of our Account Managers – making adjustments at Scale.

Reporting System

Ad Advance’s interactive client dashboard is our hub for all of our advanced reporting. Within our client dashboard you will have access to multiple navigation points that will measure the impact of your advertising on a big picture and granular level.

See the impact of your ads at each level of the funnel, and so much more.

Leveling up with Amazon’s DSP

Engage your target audience with display, video and audio ads wherever they stream, shop, browse, or game.

There are many DSPs on the market, but none quite stack up to Amazon’s DSP. Whether you sell on Amazon or not, here’s why you should advertise with Amazon DSP or supplement it with your other platforms:

Amazon’s audience targeting is unparalleled due to its extensive and diverse data source. Shoppers’ purchase-focused behavior on Amazon generates highly relevant data closely linked to their consumer habits, shaping numerous pre-built audiences based on interests, lifestyle, demographics, and more.

Amazon Advertising’s diverse supply sources extend well beyond its e-commerce platform, encompassing entities like IMDB, Twitch, Kindle, Zappos, Prime Video, FireTV, and exclusive rights to Thursday Night Football. This extensive reach is amplified by Amazon Publisher Services, granting access to premium inventory and user engagement through partner websites and apps. Seamless integration with third-party exchanges helps facilitate connections with audiences across the digital landscape.

First Party Data
Amazon’s audience targeting is unparalleled due to its extensive and diverse data source. Shoppers’ purchase-focused behavior on Amazon generates highly relevant data closely linked to their consumer habits, shaping numerous pre-built audiences based on interests, lifestyle, demographics, and more.
Supply Sources
Amazon Advertising’s diverse supply sources extend well beyond its e-commerce platform, encompassing entities like IMDB, Twitch, Kindle, Zappos, Prime Video, FireTV, and exclusive rights to Thursday Night Football. This extensive reach is amplified by Amazon Publisher Services, granting access to premium inventory and user engagement through partner websites and apps. Seamless integration with third-party exchanges helps facilitate connections with audiences across the digital landscape.
Whether you sell on Amazon or not, here’s why you should advertise with Amazon DSP or supplement it with your other platforms:

First Party Data

Amazon’s audience targeting is unparalleled due to its extensive and diverse data source. Shoppers’ purchase-focused behavior on Amazon generates highly relevant data closely linked to their consumer habits, shaping numerous pre-built audiences based on interests, lifestyle, demographics, and more.

Supply Sources

Amazon Advertising’s diverse supply sources extend well beyond its e-commerce platform, encompassing entities like IMDB, Twitch, Kindle, Zappos, Prime Video, FireTV, and exclusive rights to Thursday Night Football. This extensive reach is amplified by Amazon Publisher Services, granting access to premium inventory and user engagement through partner websites and apps. Seamless integration with third-party exchanges helps facilitate connections with audiences across the digital landscape.

With Amazon DSP ads, we can reach the right audience at the right time. Whether you sell on Amazon or not.

Why Ad Advance?

Ad Advance is always ahead of the curve with new features and trends, and our agency model allows for us to be a strategic partner with your growing company.
Cutting-Edge Expertise
Our software allows us to implement new features faster than anyone else in the space. You can sleep well at night knowing you’re one step ahead of your competition.
Tailored Approach
Our approach is different for every client we work with. We develop a support system, strategies and reporting to meet your unique goals and visibility requirements.
Advice You Haven’t Heard Before
Because two of our core values are being transparent and respectful, you can expect we’ll give you direct feedback with your best interest in mind, so you never miss out.
In-house Operations
Unlike most agencies out there, all of our Account Executives work in-house. This allows for constant collaboration and approaching solutions from a variety of unique backgroundsand skillsets.

Featured Case Study

Finding the Path of Least Resistance to Loyalty

Click Here To View Case Study

Let’s Work Together

This field is for validation purposes and should be left unchanged.