Amazon Ads
Founded by an Amazon seller, we’ve helped brands succeed on Amazon for over a decade.
Talk to an Amazon Ads Expert
We Combine Intuition and Technology to Help You Grow
Managing the full suite of Amazon Ads - we understand what moves the needle across all Sponsored Ad types and how to scale harnessing Amazon's DSP.
People Focused. Data Driven.
Our hybrid agency model combines the advantages of hands-on management with the efficiency and capabilities of our proprietary software. Our in-house team makes sense of volumes of data with our technology and expertise, so you always have the transparency you need to confidently delegate your advertising.
Within the First 60 Days, Our Clients See On Average
Source: Study completed November 2023 from Ad Advance internal Amazon Sponsored Ads data from January 2022 – October 2023
Our Prorietary Technology
CONTINUOUS BIDDING SYSTEM | FUNNEL SYSTEM | BID OPTIMIZATION SYSTEM | REPORTING
PULSE
Continuous Bidding System
Our Pulse continuous bidding system harnesses hourly data from Amazon Marketing Stream to help place your ad when it will most likely lead to a sale. When it comes to reviewing metrics, advertisers are typically looking back seven or 30 days and adjusting accordingly. Most of your competition isn’t looking at day of week numbers, let alone hourly metrics. But we are. This inefficiency by the competition creates an opportunity for us. Using our propriety Ad Advance Pulse system, we can now make sure your ads are getting shown when people are most likely to purchase.
Funnel System
For any product or group of products, we like to have a primary campaign series that consists of an Auto Campaign that then feeds into a manual campaign.
Our Cascade system harvests keywords and products that convert in the Auto, send them down to the Manual where we can more precisely target with more control. Those converting keywords and product targets are then set as Negatives in the Auto campaign, so it continually works as a discovery tool.
Human interaction and strategy aside, Cascade is one of the key elements of continuous sales expansion for our clients.
Our Cascade system harvests keywords and products that convert in the Auto, send them down to the Manual where we can more precisely target with more control. Those converting keywords and product targets are then set as Negatives in the Auto campaign, so it continually works as a discovery tool.
Human interaction and strategy aside, Cascade is one of the key elements of continuous sales expansion for our clients.
Bid Optimization System
The day-to-day grind of Amazon Sponsored Ads optimization is a lot to ask of a seller or brand focused on the bigger picture. But this is where you find efficiency and room for scale. Our Ion system proactively fine-tunes bid and placement adjustments based on human-set parameters.
Ion adapts and adjusts to changes in the market, while always taking historical data and trends into account. Think of it as a “virtual assistant” to each of our Account Managers – making adjustments at Scale.
Ion adapts and adjusts to changes in the market, while always taking historical data and trends into account. Think of it as a “virtual assistant” to each of our Account Managers – making adjustments at Scale.
Reporting System
Ad Advance’s interactive client dashboard is our hub for all of our advanced reporting.
Within our client dashboard you will have access to multiple navigation points that will measure the impact of your advertising on a big picture and granular level.
See the impact of your ads at each level of the funnel, and so much more.
See the impact of your ads at each level of the funnel, and so much more.
Why Ad Advance?
Ad Advance is always ahead of the curve with new features and trends, and our agency model allows for us to be a strategic partner with your growing company.
Cutting-Edge Expertise
Our software allows us to implement new features faster than anyone else in the space. You can sleep well at night knowing you’re one step ahead of your competition.
Tailored Approach
Our approach is different for every client we work with. We develop a support system, strategies and reporting to meet your unique goals and visibility requirements
Advice You Haven’t Heard Before
Because two of our core values are being transparent and respectful, you can expect we’ll give you direct feedback with your best interest in mind, so you never miss out
In-house Operations
Unlike most agencies out there, all of our Account Executives work in-house. This allows for constant collaboration and approaching solutions from a variety of unique backgroundsand skillsets.